Applications will be judged on:
- Strategic approach to marketing, indicated in the research and planning stages of a submitted project
- Creativity and innovation as demonstrated by the originality of solutions to the marketing challenges
- Potential for generating widespread public visibility and support for libraries irrespective of the kind or amount of resources employed
- Effectiveness illustrated by measurable objectives and subsequent evaluation methods
Applicants are encouraged to include marketing using digital resources:
- Electronic journals, publisher databases, institutional repositories
- Web and digital libraries
- Information literacy
- New products and new services
Proposals are reviewed on the basis of how well they meet the above criteria.
Other factors are:
- Clarity of planning and partnerships with external organisations
- Efficient allocation of resources (staff, materials, time)