Selection Criteria

Applications will be judged on:

  • Strategic approach to marketing, indicated in the research and planning stages of a submitted project
  • Creativity and innovation as demonstrated by the originality of solutions to the marketing challenges
  • Potential for generating widespread public visibility and support for libraries irrespective of the kind or amount of resources employed
  • Effectiveness illustrated by measurable objectives and subsequent evaluation methods

Applicants are encouraged to include marketing using digital resources:

  • Electronic journals, publisher databases, institutional repositories
  • Web and digital libraries
  • Information literacy
  • New products and new services

Proposals are reviewed on the basis of how well they meet the above criteria.
Other factors are:

  • Clarity of planning and partnerships with external organisations
  • Efficient allocation of resources (staff, materials, time)