Submission Guidelines

  • Any library that markets library products or services is eligible to apply for the award
  • Applications must be written in one of seven IFLA languages
  • Applicants may also submit an English translation if they prefer
  • Applications must be submitted with supporting materials by 13 March 2020 

Proposals must:

  • Present an original marketing strategy
  • Answer each question on the application
  • Explain the benefits of the strategy
  • Provide a full description of the marketing strategy
  • Utilize
  • Utilize Marketing Glossary definitions (
  • Summarize the strategy and its results.

Libraries and institutions are encouraged to describe the imaginative and inventive aspects of the projects.