Award Information Translations

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What You Need to Know

Submission Deadline

20 January 2023

Award Objectives

• Recognize the best library marketing projects from 2022
• Encourage marketing in libraries
• Provide an opportunity for libraries to share marketing experience and expertise globally

Submission Guidelines

• Any library that markets library products or services is eligible to apply for the award
• Applications must be written in one of seven IFLA languages
• Applicants may also submit an English translation if they prefer
• Applications must be submitted with supporting materials by 20 January 2023

Proposals must:

• Present an original marketing strategy
• Answer each question on the application
• Explain the benefits of the strategy
• Provide a full description of the marketing strategy
• Utilize Marketing Glossary definitions (https://www.ifla.org/node/8227)
• Summarize the strategy and its results.

Libraries and institutions are encouraged to describe the imaginative and inventive aspects of the projects.

Selection Criteria

Applications will be judged on:

• Strategic approach to marketing, indicated in the research and planning stages of a submitted project
• Creativity and innovation as demonstrated by the originality of solutions to the marketing challenges
• Potential for generating widespread public visibility and support for libraries irrespective of the kind or amount of resources employed
• Effectiveness illustrated by measurable objectives and subsequent evaluation methods

Applicants are encouraged to include marketing using digital resources:

• Electronic journals, publisher databases, institutional repositories
• Web and digital libraries
• Information literacy
• New products and new services

Proposals are reviewed on the basis of how well they meet the above criteria.
Other factors are:

• Clarity of planning and partnerships with external organizations
• Efficient allocation of resources (staff, materials, time)

Award Jury

Members of the Award Jury are drawn from the membership of the IFLA Standing Committee on Management & Marketing.

Questions?

You can contact Elena Stöhr, Chair of the Award Jury Working Group (IFLA Management and Marketing) at [email protected].